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How to Rank #1 in Google

How to Rank #1 in Google

Why You Should Blog Your Way to Better Business

Blogging is perhaps the No. 1 way to boost your visibility on search engines. It will also drive organic traffic to your site (read: traffic you didn’t pay for with advertising).

That’s right, it helps drive traffic to your site for free. Is anything better than free?

Here are some other great reasons blogging helps your business:

1. One of Google’s First Ranking Factors Is Content

Google loves pages with good content – it’s one of the search engine’s major ranking factors. And, whatever Google loves gets closer and closer to a first-page ranking, the holy grail of SEO.

Of course, good content has defining features. When you have a blog, you can strive to hit all of them in every post. This will boost your individual page ranking and your site ranking.

Here’s what your content should strive to do to rank:

  • Be relevant. The topic you write about should fit into your industry, but also be relevant to what your customers need. Relevance, of course, also means you should be using keywords and key phrases in your content. It’s no longer about keyword density, though. Rather, it’s about placement in the right areas (H1s and H2s, for instance) and using them naturally throughout your blog posts.
  • Hit the right length. The word count of the blogs you post has an effect on the amount of traffic you get. Hit the sweet spot regarding length, and you could see a lot more page visits, leads, and conversions. According to HubSpot, it’s best to go longer. In a study they did of their most successful posts, the ones that got the highest engagement were between 2,250 and 2,500 words:
  • Be comprehensive. Along with length, your posts should go in-depth on relevant topics. Don’t skim the surface – explore the nooks, crannies, and facets of your subject, and come out with golden pieces of wisdom for your readers.

Here’s a piece of an infographic from Social Media Today that simplifies how beneficial blogging is for driving traffic:

2. Blogging Is a Great Conversion Tool

Once you optimize your posts to drive in traffic, your blog can also convert those visitors into solid leads. You can do it by adding a call-to-action at the end of every blog post.

If your blog intrigues your audience and they enjoy reading it, your CTAs can become tempting, too. Wherever your call-to-action takes them – to a landing page where they enter their e-mails for an offer, or to one of your sales pages where they’re prompted to do business with you – if they follow through, you’ve captured a lead through a blog.

The best part: If you’re blogging regularly, you’ll have tons of different lead-generating tools out there that search engines are indexing and people are finding.

This leads into our next point…

3. Blogging Gets You Steady, Long-Term Growth

Creating a blog and keeping it updated generates content. Each post is an optimized tool that helps search engines find you, rank you and present your link to users in the SERPs.

As you generate more blogs, you drop more and more of these seeds into the soil of the Internet. Your posts take root as search engines note how you’ve optimized each blog. They also analyze how much content you put out, how fresh your site is, and the quality of the sites that are linking back to you.

The more seeds you have out there, the better your content crop will fare. A time passes, the first seeds you planted will grow from sprouts to saplings to full-grown trees. They’ll have wide, spreading branches that will fan out all over the Internet.

Here’s a great blogging stat that backs that up: Business websites with 401-1,000 pages on their sites regularly get six times more leads than business websites with only 51-100 pages.

More blogs, more pages. More pages, more leads. More leads, more conversions. You get the idea.

It takes time and patience, but it works. If you want a content forest that can get you noticed, start a blog.

Article by Jack Joseph from Sofnet Solutions Ltd

Top 10 SEO Tips For Bloggers

There are many factors that go into how you rank in the search engines, but today we are going to focus on the top 10 SEO tips for bloggers.

SEO Tip #1 – Keyword Research

In order to do keyword research, you are going to need a keyword research tool.

There are free tools, like the Google keyword planner, which will show you monthly search volume for a keyword.

That is a start, but the problem is that the keyword planner does not show you how difficult it will be to rank for your keyword.

That is critical information that you have to have if you expect to rank on the first page for your keyword.

SEO Tip #2 – Use Your Keyword in the URL

You should use your exact keyword in the URL for your blog post.

In this case the URL for this post should contain /Top 10 SEO Tips for Bloggers.

This tells the search engines right away what your post is about and what they should be looking for on your page.

SEO Tip #3 – Use Your Keyword in the Title

You should use your exact keyword in the title of your post and preferably in the beginning.

Again, this lets the search engines know exactly what your page is about.

If you are using WordPress, most themes allow you to use the Title of your post as the URL by default. In which case the top 2 tips are covered.

More Article Coming,Written by Jackson (SEO Consultant at Softnet Solutions Ltd)

How To Drive Traffic To Your Website (All Things Considered)

A lot of people and businesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site.

As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” I probably get this question a lot because when you Google it, all the search results have one problem in common…

They don’t differentiate by the type of website you are trying to drive traffic to!

The goal of this post is to describe how to get new traffic to your website, no matter what type of site you have. There is one important distinction to make before we dive in.

When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. But for the sake of scope, we will be focusing on driving new users to your site. This will allow you to grow your traffic over time, instead of keeping it constant.

The objective of this post is not to teach you how to drive traffic because there are a lot of “it depends” situations. Instead, you will get to see examples of how real websites go about obtaining new visitors, and at the end, you will notice that we link out to resources that show you exactly how to drive traffic using specific strategies.