Many people use online marketing and digital marketing interchangeably because they do not realize that they have subtle but very important differences between them. Digital marketing uses all digital channels available to communicate with the target client/audience. This stresses the fact that no print media is used.
Included in digital marketing is Social media, Mobile marketing, SEO, QR codes, E-mail marketing etc. This form of marketing provides a large platform for analyzing the behavior of the target client and to understand how to better target them in the future.
Online marketing, on the other hand, refers to marketing via the internet. This includes social media, e-mail marketing and SEO. What this does not include is mobile marketing and E-mail marketing.Therefore, online marketing is part of a whole digital marketing campaign, yet it can stand by itself and on its own. Digital marketing, however, requires online marketing to be complete and thorough.
In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable the company to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.